In March 2025, Donald Trump Jr. was named a director of GrabAGun, an online firearms retailer described as the “Amazon of guns,” as part of an effort to take the company public. Months later, on July 16, 2025, Trump Jr. rang in the opening bell of the New York Stock Exchange — the first day people could buy shares of GrabAGun under the “PEW” stock ticker. Trump Jr.’s stake in the company was reportedly worth $2.5 million as of July 22.
Why does any of this matter? A new video produced by the Everytown for Gun Safety Support Fund and The Smoking Gun explains that as a director and part owner of GrabAGun, Trump Jr. stands to make money off of his father’s decisions in the Oval Office, particularly his rollback of gun regulations.
The video is the second in this Smoking Gun series. The first provided a primer on assault weapons, the guns used in the country’s deadliest mass shootings.
GrabAGun’s Business Model
GrabAGun sells everything from assault weapons and high-capacity magazines to silencers and easily concealed short-barreled rifles and shotguns. But unlike other online retailers, the company goes much further. As the video notes, the GrabAGun website is designed so you can “build a custom assault rifle with their ‘AR-15 Builder,’ set up a subscription to have pallets of ammunition delivered to your door every month with their ‘Shoot & Subscribe’ program…and avoid upfront payment on your new weapon with ‘Shoot Now, Pay Later’ financing that requires $0 down.”
According to the video, “GrabAGun’s mission is to make it easier to buy guns, plain and simple” and has “partnered with the company’s largest gun makers to streamline sales as much as possible.”
Trump ADMINISTRATION ROLLBACKS
GrabAGun’s sales are important because Trump Jr. is part owner of the company, and “his dad sits in the Oval Office rolling back longstanding gun regulations and slashing industry oversight.” As the video notes, President Trump has “legalized forced-reset triggers,” or FRTs, which allow semi-automatic firearms to fire like fully automatic machine guns, and “weakened the National Firearms Act by removing a tax on especially deadly weapons like short-barreled rifles and shotguns, silencers, and guns disguised as pens and umbrellas.”
GrabAGun is currently selling FRTs for AR-15s and Taurus TX22 pistols (shown below) as well as silencers and short-barreled rifles and shotguns.
According to the video, President Trump has also “gutted the ATF, the federal agency tasked with enforcing our nation’s gun laws, and ended the ATF’s zero tolerance policy for gun dealers who willfully violated the law. And he’s released a plan to rearm dangerous individuals like domestic abusers and violent criminals.”
In short, “These are all rollbacks that GrabAGun is perfectly situated to make money off of.”
Click here to watch the video, and stay tuned for more from The Smoking Gun.