The Smoking Gun

Exposing the Gun Industry’s Role
in Gun Violence Today

New Investigation

Donald Trump Jr. and the “Amazon of Guns”

April 7, 2026

The latest Smoking Gun video explains how Trump Jr. and online firearm retailer GrabAGun stand to profit from the Trump administration’s policies and rollbacks.

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Latest Updates

ATF Stops Enforcing National Firearms Act
NEWS

ATF Stops Enforcing National Firearms Act

OCTOBER 12, 2026

A major win for the gun industry, the ATF has upended NFA registration requirements for silencers and short-barreled firearms.

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Sig Sauer’s New Pistol Raises Questions About the Future of the P320
NEWS

Sig Sauer’s New Pistol Raises Questions About the Future of the P320

OCTOBER 9, 2026

While defending the P320’s safety, Sig Sauer has debuted a new pistol — the P385 — that occupies the same market niche.

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Trafficking Spotlight: One Store, Five Buyers, 146+ Guns
NEWS

Trafficking Spotlight: One Store, Five Buyers, 146+ Guns

OCTOBER 7, 2026

IV Guns in Oregon sold at least 146 guns to a straw purchasing ring all using the same address, including 91 to a single buyer.

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47K

Every year, nearly 47,000 people in the U.S. are killed with guns.1CDC, WONDER, Provisional Mortality Statistics, Multiple Cause of Death, 2020-2024.

$557B

Gun violence costs Americans an estimated $557 billion every year.1Everytown Research & Policy, “The Economic Cost of Gun Violence,” July 19, 2022, https://everytownresearch.org/report/the-economic-cost-of-gun-violence/.

$9B

The gun industry makes an estimated $9 billion in revenue annually.1Shahool Al Bari, “Guns & Ammunition Manufacturing in the US,” IBISWorld, December 2021, 19-20. Note: Civilian and law enforcement sales accounted for 46.9% of the gun industry’s total estimated revenue of $18.4 billion for 2021.

Featured Videos

The Issues

An AR-15 produced by the gun industry is shown on a table.

4X

Four times as many people are shot in mass shootings involving assault weapons or high-capacity magazines compared to incidents not involving them.1Everytown Research & Policy, “Assault Weapons and High-Capacity Magazines,” June 24, 2026, https://everytownresearch.org/report/assault-weapons-and-high-capacity-magazines/.

Deadlier Weapons

Today’s firearms are deadlier than ever before thanks to the gun industry’s production of weapons that fire faster, hold more ammunition, are easier to conceal, exploit loopholes, and can’t be traced by police.
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Long guns are shown for sale at a gun shop, one side of the gun industry.

96%

Ninety-six percent of recovered crime guns originated from a licensed gun dealer’s inventory.1Everytown Research, “The Supply Side of Violence,” December 2025, https://everytownresearch.org/report/how-gun-dealers-fuel-firearm-trafficking/.

Arming Criminals

The practices of gun makers and sellers across the country have helped fuel the illegal firearms market, yet the industry has resisted calls to better police its supply chains.
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A young man crouches while thinking in an alleyway, worried about gun industry advertising.

27K

Nearly 27,000 people die each year by firearm suicide.1CDC, WONDER, Provisional Mortality Statistics, Multiple Cause of Death, 2020-2024.

Toxic Marketing

The gun industry’s marketing techniques endanger the public by appealing to minors, using militaristic imagery, exploiting fear and anxiety, and even appealing to extremists and conspiracy theorists.
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Mass Shooting Database Recalls & Safety Bulletins Gun Violence Facts Reports & News