The Smoking Gun

Exposing the Gun Industry’s Role
in Gun Violence Today

New Investigation

Donald Trump Jr. and the “Amazon of Guns”

April 7, 2026

The latest Smoking Gun video explains how Trump Jr. and online firearm retailer GrabAGun stand to profit from the Trump administration’s policies and rollbacks.

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Latest Updates

Why the Highland Park Peace Project is Taking On Gun Industry Enablers
NEWS

Why the Highland Park Peace Project is Taking On Gun Industry Enablers

JULY 7, 2026

In an interview, Daniel Perlman discussed his group’s mission of applying pressure to companies that support assault weapon makers.

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New Report: Assault Weapons Lead to Surge in Mass Shooting Victims
NEWS

New Report: Assault Weapons Lead to Surge in Mass Shooting Victims

JUNE 30, 2026

The report comes as state laws regulating assault weapons were set to go into effect in Rhode Island and Virginia.

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The New ATF Director Is Going Out of His Way to Appeal to Gun Groups
NEWS

The New ATF Director Is Going Out of His Way to Appeal to Gun Groups

JUNE 26, 2026

Recent comments made by ATF Director Robert Cekada raise serious questions about his priorities for the law enforcement agency.

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47K

Every year, nearly 47,000 people in the U.S. are killed with guns.1CDC, WONDER, Provisional Mortality Statistics, Multiple Cause of Death, 2020-2024.

$557B

Gun violence costs Americans an estimated $557 billion every year.1Everytown Research & Policy, “The Economic Cost of Gun Violence,” July 19, 2022, https://everytownresearch.org/report/the-economic-cost-of-gun-violence/.

$9B

The gun industry makes an estimated $9 billion in revenue annually.1Shahool Al Bari, “Guns & Ammunition Manufacturing in the US,” IBISWorld, December 2021, 19-20. Note: Civilian and law enforcement sales accounted for 46.9% of the gun industry’s total estimated revenue of $18.4 billion for 2021.

Featured Videos

The Issues

An AR-15 produced by the gun industry is shown on a table.

2X

Twice as many people are killed when mass shootings involve an assault weapon.1Everytown Research & Policy, “Assault Weapons and High-Capacity Magazines,” June 24, 2026, https://everytownresearch.org/report/assault-weapons-and-high-capacity-magazines/.

Deadlier Weapons

Today’s firearms are deadlier than ever before thanks to the gun industry’s production of weapons that fire faster, hold more ammunition, are easier to conceal, exploit loopholes, and can’t be traced by police.
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Long guns are shown for sale at a gun shop, one side of the gun industry.

96%

Ninety-six percent of recovered crime guns originated from a licensed gun dealer’s inventory.1Everytown Research, “The Supply Side of Violence,” December 2025, https://everytownresearch.org/report/how-gun-dealers-fuel-firearm-trafficking/.

Arming Criminals

The practices of gun makers and sellers across the country have helped fuel the illegal firearms market, yet the industry has resisted calls to better police its supply chains.
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A young man crouches while thinking in an alleyway, worried about gun industry advertising.

27K

Nearly 27,000 people die each year by firearm suicide.1CDC, WONDER, Provisional Mortality Statistics, Multiple Cause of Death, 2020-2024.

Toxic Marketing

The gun industry’s marketing techniques endanger the public by appealing to minors, using militaristic imagery, exploiting fear and anxiety, and even appealing to extremists and conspiracy theorists.
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Mass Shooting Database Recalls & Safety Bulletins Gun Violence Facts Reports & News