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The Issue

Gun Makers Innovate Toward Danger  

4X

Four times as many people are shot in mass shootings involving assault weapons or high-capacity magazines compared to incidents not involving them.1Everytown Research & Policy, “Assault Weapons and High-Capacity Magazines,” June 24, 2026, https://everytownresearch.org/report/assault-weapons-and-high-capacity-magazines/.

$1B

Five gun makers reported over $1 billion in AR-15 sales from 2012 to 2022.1House Committee on Oversight and Reform, “The Committee’s Investigation into Gun Industry Practices and Profits,” July 27, 2022, https://oversightdemocrats.house.gov/imo/media/doc/2022.07.27%20Supplemental%20MEMO%20for%20the%207-27-2022%20FC%20Gun%20Manufacturer%20Hearing.pdf.

TODAY’S FIREARMS ARE DEADLIER THAN EVER

Every firearm is dangerous and capable of taking life. But every day, the gun industry works to create increasingly deadly weapons, accessories, and modifications — garnering sales while risking public safety.

WHY THIS MATTERS

In recent years, the gun industry has doubled down on assault weapons and high-capacity magazines, which have been used in the country’s deadliest mass shootings. In fact, four times as many people are shot in mass shootings involving an assault weapon or high-capacity magazine compared to incidents not involving those innovations. But the firearms industry continues to market and sell them, and fight against commonsense restrictions designed to protect communities.

To make matters worse, the firearms industry has exploited legal loopholes to create easier-to-conceal weapons like folding guns and short-barreled ARs and AKs masquerading as “pistols,” DIY kits that allow people — including those prohibited from owning firearms — to build their own untraceable guns and silencers at home in minutes, and bump stocks and replacement triggers to drastically increase a weapon’s rate of fire, to name just a few examples.

Industry Intel

LETHAL FIREARM INNOVATIONS

  • Assault Weapons and High-Capacity Magazines: Understanding the military-grade firepower that leads to deadlier mass shootings
  • “Glock Switches” and Auto Sears: A closer look at the machine gun conversion devices showing up at crime scenes across the U.S.
  • Bump Stocks: Gun industry innovations that allows AR-15s and AK-47s to fire up to 800 rounds per minute
  • Rapid-Fire Triggers: Binary and forced-rest triggers can dramatically increase a weapon’s rate of fire
  • Arm Braces: How gun makers exploited a device originally designed for disabled shooters
  • Folding Guns: The gun industry’s push for weapons that are easy to hide but quick to deploy
  • Ghost Guns: DIY kits making it easy for people — especially those prohibited from owning weapons — to build untraceable firearms at home
  • Silencers: Devices that muffle the sound of gunfire and make it difficult to determine where gunshots originate
  • Exploding Targets: Promising more fun on the range, exploding targets have led to devastating wildfires and deaths

At the same time, gun makers have resisted lifesaving features that render firearms inoperable and prevent unintentional discharges, from traditional “low-tech” safety mechanisms like magazine disconnects to smart guns that can only be fired by authorized users. For example, in 2000, when Smith & Wesson agreed to a number of safety reforms, including developing smart guns and firearms that couldn’t accept high-capacity magazines, the gun industry supported a boycott of the company until it almost went bankrupt.

Gun makers keep pushing the envelope in order to stand out in a crowded marketplace and garner more sales from enthusiasts seeking “tactical,” military-grade firepower. But these faster, deadlier products have no legitimate purposes among civilians and can lead to drastically more victims when they fall into the wrong hands, as far too many communities around the United States have already seen firsthand.

Key Points

  • Despite their use in the country’s deadliest mass shootings, hundreds of gun makers, including the largest, continue to produce and sell military-style weapons to civilians.
  • The gun industry supports DIY kits that make it easy for criminals to create untraceable firearms and silencers.
  • Gun makers exploit loopholes to sell easy-to-conceal weapons and rate-of-fire modifications that avoid federal regulations.
  • When Smith & Wesson tried to reform its business practices and implement several safety initiatives in 2000, the company faced a boycott supported by the gun industry and almost went bankrupt.
  • The industry has long resisted “low-tech” safety features and high-tech smart guns that can only be operated by authorized users.

Important Resources